I'm René, a creative director who writes, shoots, directs, and edits brand stories for organic and paid social. Full-stack creative with AI-powered workflows, built for marketing teams that need a person who understands the entire narrative around content creation.
René P. Martinez
Professional Summary
Director of Social Media & Content Strategy with 10+ years building content engines that drive growth. I blend creative storytelling with AI-powered workflows to produce thumb-stopping content that generates results: 24M+ views, 30% conversion lift, 50% increase in content velocity. I specialize in building teams, systems, and scalable processes that balance creativity with performance.
My work spans social strategy, video production, brand storytelling, team leadership, and emerging AI creative tools. I've built functions from scratch, partnered cross-functionally with Growth, Product, Design, and Marketing, and pioneered AI workflow integration before it was mainstream.
Core Competencies
Social Media Strategy
Platform Strategy (TikTok, Instagram, YouTube, Facebook), Organic Growth, Audience Development, Trend Forecasting, Cultural Relevance, Content Calendars, Community Engagement
Content & Creative
Brand Storytelling, Campaign Development, Video Production (Full-Stack: Write, Shoot, Edit, Motion), Short-Form Content, Creator Collaborations, Influencer Strategy
Leadership & Operations
Team Management, Cross-Functional Partnership, Budget Oversight ($1.5M-$2M), Agency Coordination, Workflow Optimization, Mentorship, Player-Coach Model
AI & Innovation
AI-Powered Workflows, Prompt Engineering, Generative Video (Veo, Runway, Kling, Higgsfield), AI Image Generation (Midjourney, Nano Banana), Scalable Content Systems
Analytics & Performance
Google Analytics 4, Social Platform Analytics, A/B Testing, Performance Dashboards, Data-Driven Content Decisions, Reporting & Insights
Professional Experience
Creative Director, Digital Marketing | Spokeo
December 2019 – September 2024Led creative vision and execution for video and social content, directing a team with a $1.5M annual budget. Built systems that generated 24M+ views and lifted conversions 30%.
- Built content engine generating 24M+ views across TikTok, Instagram, YouTube, and Facebook through platform-specific creative
- Pioneered AI-powered workflows using generative video and image tools, increasing output 50% while cutting costs 60%
- Developed brand storytelling architecture and frameworks for content planning, trend forecasting, and measurement
- Partnered cross-functionally with Growth, Product, Design, and Legal to execute integrated campaigns
- Oversaw creator collaborations and influencer strategy, writing briefs that amplified reach and authenticity
- Translated performance analytics into actionable creative frameworks, increasing viewer retention through disciplined A/B testing
Social Media & Content Manager | Spokeo
May 2018 – December 2019Produced social video content and managed organic presence, delivering measurable lifts in engagement and driving audience growth.
- Produced video content using DSLR and mobile capture, delivering 20% lift in watch time and 15% increase in CTR
- Managed content calendar and adapted creative to platform-specific formats and emerging trends
- Directed creator collaborations with briefs that balanced brand standards and authentic voice
- Established community engagement protocols that informed content strategy
Director of Culture & Facilities | Spokeo
July 2014 – May 2018Directed a 7-person team managing Culture & Facilities for a 180-person organization with $2M annual budget and P&L accountability.
- Produced video and digital assets for Talent Acquisition, Paid Marketing, Internal Comms, and company culture social channels
- Served as trusted advisor to executives on organizational design, employee engagement, and programs supporting company mission and values
- Built retention and engagement programs in partnership with functional leaders, developing strategies using OKR & KPI frameworks
- Developed onboarding programs and leadership development initiatives in partnership with HR and Talent Acquisition
- Planned and directed office renovations and space acquisition, leading contract negotiations and subcontractor oversight
Technical Skills
Platforms
TikTok, Instagram, YouTube, Facebook, X, LinkedIn, Emerging Platforms
Production
Adobe Premiere Pro, After Effects, Photoshop, DaVinci Resolve, Cinema 4D, DSLR & Mobile Capture
AI Creative Tools
Midjourney, Nano Banana, Veo, Runway, Kling AI, Higgsfield, Seedance, Claude, ChatGPT
AI Audio & Voice
ElevenLabs, Play.ht, Suno, Udio
Analytics
Google Analytics 4, Tableau, Hootsuite, Sprout Social, Social Platform Analytics
Let's Work Together
Have a project in mind? Looking for a creative partner? Drop me a message and I'll get back to you within 24 hours.